Introducing RFID electronic tag technology, the founder of Uniqlo, Liu Jingzheng, once again became the richest man in Japan
When Zara, H&M and other traditional fast fashions are in a quagmire, and ASOS and other ultra-fast fashions are beginning to slow down, Japan’s Uniqlo, which sells “basic models”, is an exception.
In the wealth list announced in early April, the founder of Uniqlo once again became the richest man in Japan, and among them, RFID electronic tags and smart stores play a role that cannot be ignored.
The essence of RFID technology is to transmit data from the label attached to the item to automatically identify and track the item.
RFID electronic tags can automatically transfer information infinitely, save labor costs in inventory management, and obtain more specific information about the volume, model, color, size and other commodities in a more accurate manner, so that the inventory system can be updated in real time.
For example, if a product is snapped up, the decision to replenish or reproduce can be made quickly. The time required for electronic label inspection products is only 10% of the current inventory management system in the industry.
In addition, what are the advantages?
Starting from the consumer's entry into the store, through intelligent WIFI, face recognition, RFID technology and other technologies to improve the comprehensive recognition rate for a single customer, to obtain consumer information and data, here called smart passenger flow.
2.Smart shopping guide
After the consumer enters the store, there will be smart mirrors, smart makeup mirrors and smart shelves in the store, which can be collectively referred to as intelligent shopping guides in the store. It can increase the conversion rate of the entire store, even if it is not completed, it can retain data and deposit it into the data bank for secondary touch and marketing.
Use electronic tags to improve the efficiency of the store: fast receipt, fast inventory, fast search, fast cashier, intelligent trading, payment.
It can greatly save the time of payment and inventory management to ensure that the company can quickly increase the output of hot products, ensure the inventory of goods, and liberate the labor force.
4.Consumer behavior analysis
Collecting consumer's fitting data, attention data, goods data, etc. through RFID, electronic scanning and other technologies, and more importantly, when consumers leave the store, they can continue to reach consumers.
Whenever there is a new product, when there is a marketing campaign, or when there is some change in the consumer's consumption cycle, the manufacturer can reach the consumer, and the whole process is carried out around the store.
Wisdom stores promote transformation and upgrading of the garment industry
When you come to the door of the store and see the dazzling clothes, you can't get started. One piece of fittings makes you physically and hesitant, and the mirror placed in the store will help you try on it.
Just swipe a little in front of the screen to help you choose clothes, try on clothes, and recommend a variety of combinations. If the store is small in size and can't display all the goods, then the cloud shelf can simultaneously display the unplaced mass of goods for you to choose. Select the product and scan the order with one button. The fastest delivery will be in your hands.
It is not difficult to find that the role played by rfid electronic tags can not be underestimated, and has been widely used in various industries, and will become a new weapon for the development of the industry.
In order to seek a breakthrough, Yanjing is always pursuing the technological innovation of products and the digitalization of channels. It seems that he wants to become the world's number one apparel retailer with the vision of “digital consumer retail enterprises”, and it is just around the corner.